Worlds Most Comprehensive Cycling Center to Open in Arizona

February 17th, 2011 9:12am

World’s Most Comprehensive Cycling Performance Center coming to Scottsdale, Arizona

For years I have read about how elite cyclists get the VIP treatment, wind tunnels, personal massage after every ride etc. But what about us regular guys who train our guts our and throw down in the same big events but do it without those advantages? We may not be world champions, but we have every bit the desire as the uber elite even if our gene pool says we will be otherwise.

Well, I got my answer the other day when I learned that a couple of really smart guys who have worked on the best riders and triathaletes on the planet, decided to open up what they claim be the worlds most comprehensive cycling performance center. And the best part is,  it's designed to deliver affordable services normally reserved only for the most privileged professional athletes. The name of the place is called "FASTER" and it is a potent mix of performance services and retail for the recreational and competitive cyclist or triathlete.

The Director of Performance Services is non-other than Paraic McGlynn who recently resigned from a post as the director of Serotta Bikes fit academy and is one of the foremost authorities on bike fitting. McGlynn is also an accomplished amateur racer and coach, helping several riders win world championships. I have seen Mr. McGlynn speak at Interbike and featured him in a previous Bicycle World segment featuring Fast Freddie Rodriguez and can say that this guy knows his stuff.

Here is what the company plans to offer in their own words..

FASTER will house a full-service cycling-focused wind tunnel, high end performance retail sales including frames, wheels, and components, cutting edge bike fitting, along with the most comprehensive list of services to enhance every client’s cycling performance. A day at FASTER could start with a bike fitting in the morning to purchase or refine the perfect bicycle. Mid-morning a client could test themselves and their aerodynamics in the wind tunnel, and later go for a ride in perfect cycling surroundings. Upon the customers return from their ride a concierge will take their bike to the service department for detailing, repairs, or any upgrades while they change and/or clean up in high-end locker rooms. The rest of the day could be occupied by massage, hot and cold recovery therapies, high tech pressure recovery boots, or nutritional consultation. The facility will also offer a full range of performance testing, physical therapy, and chiropractic services.

“FASTER is designed to deliver a better cycling experience through a very scientific, but friendly customer service oriented experience. Our cycling performance specialists are highly trained to help all cyclists and triathletes perform better”, said Paraic McGlynn, a highly respected cycling industry veteran of 20 years experience who will oversee all performance services, as well as daily operations. “Our services are unbiased by ability, experience or fitness level, we simply want the best solutions for everyone delivered in the most professional manner, in the best facility by talented courteous professionals”.

While the general public now has access to previously unavailable or affordable services, FASTER has not taken its’ eyes off the professional athlete. The wind tunnel will service professional athletes and aim to be the ultimate research and development facility to the manufacturers that fabricate frames, wheels and the aerodynamic related products that cyclists use. As a result, Scottsdale just got a whole lot more attractive as a winter training location for the world’s finest two wheeled athletes.

“Our intention in creating FASTER was to give a one-of-a-kind experience to every local or visiting customer. Our philosophy, technology, tools, methodologies and personnel are completely dedicated to making cyclists and triathletes FASTER”, said company founder, James Kramer. “Best of all, those visiting from cold or wet environments will depart from here knowing they will ride more comfortably and efficiently back home, but will also be energized by the warmth and sunshine they get to experience!”

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