February 15th, 2015 8:49am
When it comes to action sports footwear, there are few brands that can match the proven quality of the 50 year old Italian Shoe company SIDI. From its humble beginnings in mountain footwear then on to cycling and on and off-road motorcycle boots, SIDI has built itself into one of the most recognizable and quality brands in the two wheeled world.
After working though difficulties policing internet pricing from overseas, SIDI stayed committed to protecting the IBD margins and got it fixed. The first step of that solution was finding the right distributor. One who knew they had to carry inventory to fulfill orders here in the states and who know how to service bike dealers. In 2014 Ciclista America filled that role perfectly. Having proven themselves as motorcycle boot distribution partner for SIDI in previous years, they took on the bicycle line and hit the gas. Stocking a full line of product promoting the new and exciting line-up from SIDI.
The original SIDI headquarters and first logo (Founder Dino Signori's Initials)
The Second Step
With order fulfillment and distribution in place - having relevant product was all that was necessary to restart the brand and get long time customers excited again. In typical Italian style and 40+ years of technical innovation, SIDI has introduced an enduro specific shoe into the market with the “Epic”.
Simple and functional in the lace department the EPIC is built to breath and last with its application of synthetic leather and mesh materials. If you have to get off the bike and hike, the all-weather sole should provide you with just enough flex and enough grip to make your non-pedally sections less torturous. Judging by these photos you can see traces of SIDI's boot history in the lugs. The Epics are designed for clipless riding but can also be ridden with flat pedals. (Note: these have not been tested by Bicycle World TV). The EPIC comes in both Grey and Black.
The Epic is designed for Enduro and Super D Racing but looks just a good for all day adventures
SIDI continues to innovation through their entire line of Road, MTB and Triathalon shoes and has Women’s shoes as well.
One stand out feature of buying Italian shoes is the design. SIDI Shoes ooze style and while not the cheapest shoe on the planet, their quality has never been questioned. If you put time in on a bike, the shoe contact point is not one you really want to skimp on.
SIDI's top road shoe is the Wire Vent Carbon Push with the Tecno-3 Push enclosure system featuring vented carbon soles among other things.
MSRP $499
NEW- The KAOS Carbon seen here in High-Vis yellow has four color options and features the Tecno-3 Push and softstep closure system for a custom foot fit.
This a lot of shoe for $299 MSRP.
NEW- SIDI's Italian flair and styling are apparent through the entire shoe range. New for 2015 HI-VIS colors on the Level Carbon
road shoe hits the mark and a great price point at $199. They are also available in yellow, classic white and black,
The MTB and Road line get the same attention to detail. The MTB Eagle S fit looks awewome.
SIDI's Triathalon shoe the Air Bag T3 is Speedplay approved and has minimal seams for maximum comfort.
Want to get your hands on some of these beauties or see the complete line-up of shoes? Ciclista America’s website has pricing and their contact information is below. And tell them Bicycle World TV Sent you!
CICLISTA AMERICA
www.ciclista-america.com
10225 Prospect Ave.
Santee CA 92071
Tel: 619-401-4100
Location: News >> SIDI Comes Back Bigger and Better with New Products and New Distributor
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