FSA goes electronic, Gravity adds Dropper Seat post

August 30th, 2015 11:34am

FSA and Gravity to enter new categories in 2016

Published August 25, 2015
by Val Vanderpool

FRIEDRICHSHAFEN, Germany (BRAIN) — As Demo Day was in full swing outside, FSA and Gravity gave the media a sneak peek of new products consumers can expect to see as soon as spring 2016.

FSA again showed its yet-to-named electronic road group it debuted at the Tour de France in July. All parts were marked “prototype,” and the company remains tight-lipped about any technical information. FSA didn't disclose when it would come to market but confirmed that the group is undergoing extensive testing.

FSA sister brand Gravity announced it will enter the dropper post category in 2016. The Grid dropper post will land at retail next spring on some complete bikes and will be available aftermarket at that time as well. The internally routed, cable-actuated hydraulic post will retail for $299.

According to Gravity brand manager Joel Richardson, the dropper is also easy to service. “It will be super simple to maintain because the hydraulic cartridge is basically plug-and-play,” he said. “It's a cost-effective dropper that will round out the Grid line.”

Richardson also said that Gravity will continue to add products to the Grid line, the brand’s price-point aluminum group launched at Sea Otter this spring.

“Gravity has been around for nine years, but we’re in the process of rebuilding the brand,” he said. “The market has shifted more toward trail riding, and with Grid we want to provide something consumers can afford.”