Danny MacAskill Joins Five Ten

February 28th, 2011 3:40pm

Unless you have been living under a rock, you have heard of Danny MacAskill. The undisputed king of urban trials riding and the owner of the most highly viewed YouTube videos of all time with over 26 million views for just his first movie.

MacAskill who knows a thing or two about body control and the importance of the connection between him and his bike have signed on with Five Ten Shoes. Quite a powerful duo when you consider that Five Ten is the undisputed king of flat pedal riding shoes. Just look at the world cup podium finishes and world championships they have amassed in eight short years in mountain biking market.

Apparently MacAskill loves the stealth rubber and the solid construction of the Five Ten shoes. It's been rumored that MacAskill could go through a pair of his previous shoes in a week when working on a new stunt or trick. While no mention of a signature was included in the press release, we have it on good authority that one will be forthcoming.

If you are a Danny MacAskill fan, and who isn't, you can find him on his facebook fanpage www.facebook.com/DannyMacAskill or check out his website www.dannymacaskill.com

Here is what the official press release has to say.

Munich, February 28th, 2011 – Action Sports shoe maker Five Ten announced the addition of the undisputed king of urban trials riding, Danny MacAskill, to their team of some of the world’s greatest athletes.

Danny has been keeping busy over the last few months; his huge YouTube success “Way Back Home” he filmed together with Red Bull was followed by his next movie project “Streets of London” on which a series of how clips are based – all filmed with the support of his clothing partner digdeep. MacAskill, who holds the distinction of having the most- viewed sports video in YouTube history (over 23 million) for his incredible bike riding stunts, had been trying out Five Tens line of Free Ride shoes during the shooting of his follow-up movie “Way Back Home” when the deal was struck.

Five Ten’s Stealth rubber and the footwear’s rugged construction won over the star who typically trashes other shoes in as little as a week.

“When I am riding, staying on the pedals is paramount because I am putting myself on the line. I want to continue to progress and I need to have equipment that will let me do that. Five Ten are the only shoes up to the task.” said MacAskill. “My shoes are a really important piece of equipment. I can’t afford to have failure on the pedals.”

Five Ten, a family-owned shoe company that dominates the gravity mountain bike scene and slopestyle world made its name in the vertical climbing market when founder, Charles Cole developed Stealth® rubber. Stealth rubber is a proprietary rubber compound that offers the highest friction for specific activities, like climbing, mountain biking, canyoneering and hiking.

Cole was thrilled with the news that Danny loved the shoes. “The signing of MacAskill is in-line with our “core not corporate” culture because Danny is the real deal,” says Cole. “Danny’s a core rider and his level of riding is a perfect fit with our other world champion athletes.”

Other Five Ten athletes include downhill World Champions Sam Hill and Greg Minnaar. Five Ten also provided shoes for Tom Cruise to wear in Mission Impossible, Ghost Protocol. Five Ten joins Red Bull, digdeep clothing, POC and Inspired Bicycles as MacAskill’s premier sponsors.